intel-releases-new-laptop-chips-to-confront-apple,-rising-rivals

Intel releases new laptop chips to confront Apple, rising rivals

By Stephen Nellis

Intel said the chips use a new manufacturing technique and other tweaks that make them more powerful at tasks such as using artificial intelligence to reduce background noise during video calls.

that use outside manufacturers such as Taiwan Semiconductor Manufacturing Co <2330.TW>.” data-reactid=”31″ type=”text”>The Tiger Lake processors come as Intel, one of the few chip companies that both designs and makes its own chips, has struggled with manufacturing delays. The company has started to lose market share to rivals such as Advanced Micro Devices Inc that use outside manufacturers such as Taiwan Semiconductor Manufacturing Co <2330.TW>.

Intel announced a new co-brand for Project Athena laptops, co-engineered with manufacturers, that use Tiger Lake chips called “Intel Evo.” The project is aimed at boosting consumer confidence in sometimes-disappointing claims about features such as battery life.

The branding will be available to partners that make high-end machines, similar to the “Ultrabook” branding campaign that Intel launched in 2011 after Apple introduced its MacBook Air machines. Apple, which announced in June it would quit using Intel chips and move to its own Apple Silicon chips, plans to release the first such machines this year.

(Reporting by Munsif Vengattil in Bengaluru and Stephen Nellis in San Francisco; Editing by Arun Koyyur, Tom Brown and Richard Chang)

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